NEWR30 · The 30 Day Leadership Challenge
What We Do

Leadership That Holds UpWhen the PressureIs Real.

Ten services, one model. Every engagement is built around your operation, your people, and your outcomes. Everything we do happens where the work happens. Scroll through the work.

The Work

Ten ways we build leaders where it counts. Open one.

01In-Field Coaching+
This is the core of what we do.

Leadership Development where it matters most: on the front lines of your operation. We embed our coaches directly into your operation. They walk your shift, observe your dynamics, build trust with your crew, and coach in real time, not two weeks later in a debrief room. This isn't observation. It's intervention.

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02Executive Coaching+
The higher the altitude, the lonelier the leadership. We close that gap.

Frontline performance starts at the top. We work one-on-one and in small groups with senior leaders to close the gap between who they are and who their organization needs them to be. We've operated at the highest levels of special operations. We bring that standard to your leadership table.

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03Coaching Products+
The ROPE standard. Available anywhere, anytime, at every level of your organization.

Not every development moment happens face to face. Character & Leadership Assessments, multimedia leadership training built by special operations veterans, and digital solutions with AI-assisted leading indicators for safety and performance. The BUILD Champions Handbook, the ROPE 30 Day Leadership Challenge, the Knee-Board, and more.

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04Keynotes & Workshops+
When you need to move a room. Or a culture.

Delivered by Special Operations veterans who know how to make a room of skeptical, experienced professionals lean in, think differently, and leave changed. Every ROPE session is built around one principle: you are the point, not us. The measure is what your leaders do differently when they get back to work.

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05Organizational Alignment+
When two companies become one, someone has to make sure the people do too.

Acquisitions look clean on paper. On the floor, the cracks appear within weeks: legacy crews that don't trust new leadership, silos nobody announced, four teams on one rig where you need one. We embed during the most critical window of any acquisition, the period where culture either consolidates or fractures.

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06Human Factors+
Most incidents aren't equipment failures. They're human ones.

Behind nearly every serious incident is a human factors story: fatigue, distraction, complacency, poor communication. These aren't character flaws. They're predictable, manageable, and entirely preventable when your leaders know how to see them coming. In special operations, understanding human factors isn't optional. It's survival.

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07Building Elite Teams+
Individual leaders matter. What they build together matters more.

A team of good individuals isn't automatically a high-performing team. We apply the same principles that forge special operations units to your crews, departments, and leadership teams: trust that holds under stress, communication norms that eliminate ambiguity, and a culture of accountability people believe in.

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08Planning, Briefing & Debriefing+
The discipline that separates high-performing operations from reactive ones.

Mission success doesn't start at execution. It starts in the planning room and ends in the debrief. Your pre-tour meetings, shift handovers, and post-incident reviews are not administrative checkboxes. They are your single most powerful tool for building a learning culture and compounding performance over time.

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09Culture Change Engineering+
Culture isn't a values poster. It's what your leaders do when nobody's watching.

Most culture change fails because it's announced from the top through programs and posters. We don't announce culture change. We engineer it, deliberately, systematically, and at every level of your organization simultaneously. The goal is a culture that sustains itself, owned by your people.

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10The Leadership Lab+
We bring the field to you.

An immersive 8-week leadership development program for engineers, office-based leaders, and technical professionals whose decisions shape what happens on the ground. Built on the TTI Success Insights Assessment, cohort-based, covering Authentic Leadership, Emotional Intelligence, Accountability, Communication, Critical Thinking, Ethics, and Culture.

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Industries We Serve

Wherever the Stakes Are Real.

01Oil & Gas
02Mining & Quarrying
03Department of War & Military Operations
04Construction & Utilities
05Athletics
06Manufacturing & Processing
07Maritime & Offshore
08Law Enforcement & Security Operations
09Fire & Emergency Services
10Aviation & Transportation
11Healthcare & Pharmaceuticals
12High-Risk Agriculture
Industry Focus

Built for Oil & Gas. Applicable Anywhere High-Consequence Work Happens.

ROPE was built in oil and gas. Our deepest credibility, our largest contracts, and our strongest testimonials all come from drilling, completions, and production. We coach in onshore basins and on offshore drill ships. We work with majors, large independents, and the service companies that support them.

The methodology travels. We also serve mining, maritime, manufacturing, agriculture, construction, and law enforcement when the conditions match: high-consequence work, distributed crews, leadership development that has to hold up in the field.

ROPE coach embedded with a crew
FAQ

Questions We Hear Most.

You don't know anything about my job. How are you going to help me do it better?+

We are not technical experts in your specific job, and we do not try to be. You already know the work. What we focus on are the non-technical skills that most people are never taught.

In many blue-collar industries, promotions happen because you are great at running equipment, hitting targets, or being dependable. Not because anyone trained you to lead a team. Once you move up, the job changes. It is no longer just about your performance. It is about how well your team performs. That is where we help.

We give you practical, real-world tools to improve communication, accountability, decision-making, and conflict resolution. So you can run a more efficient crew, handle tough conversations with confidence, reduce mistakes and downtime, and build a team that consistently delivers. These non-technical skills translate to being a better leader, and ultimately better at your job.

How does your Special Operations experience translate into my industry?+

Fair question. While your day-to-day may look different from military operations, the fundamentals of leading people and running high-performing teams are the same.

We have led in some of the most complex, high-pressure environments imaginable. Clear communication, accountability, and trust were not optional. They were the difference between mission and failure. The techniques we used to build and lead elite teams were not based on a specific job. They were built around people, performance, and continual improvement. Those same principles translate directly into any industry.

Whether you are running a crew, managing a job site, or leading a team on the floor, success comes down to how well you communicate expectations, make decisions under pressure, hold people accountable, and handle challenges as they come up. That is what we teach.

Are you a safety coach?+

We are not a safety coach in the traditional sense.

We do not focus on compliance, rules, or checking boxes beyond reinforcing a strong safety culture. While those things matter, they are lagging indicators. They measure what has already happened.

Our focus is on building leaders and increasing team capacity in ways that improve leading indicators, the things that actually prevent incidents before they occur. That includes clear communication, setting expectations, accountability, situational awareness, effective debriefs, and crew resource management so teams operate as a unit.

When leaders consistently reinforce these behaviors, you see fewer mistakes, better decision-making, and stronger team ownership on the job. The result is dramatic improvement in safety and overall performance, without relying on compliance alone.

We've had leadership training before. How is this any different?+

Most leadership training falls short for one simple reason. It was built in a boardroom, pushed top-down, and forced on teams who had no input.

It is generic. It is one-size-fits-all. It rarely reflects the reality of what your people are dealing with day to day. That is not how we operate.

We start by meeting you where you are. Before anything is rolled out, we work directly with your team, beyond just leadership, to understand what is actually happening on the ground. Where communication breaks down. Where accountability slips. Where potential is being wasted.

What is your purpose on my job site?+

Our purpose is simple. To help your people and your operation reach their full potential. We are not there to observe from a distance or point out problems after the fact. We are there to get embedded, understand how your team operates, and identify real opportunities for growth in performance, safety, and the people themselves.

Every job site has untapped potential. In your systems. In your culture. In your people. We work to identify and develop growth in three critical areas: performance, safety, and people.

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